Leveraging resources for innovation: The role of synchronization

Leveraging resources to develop innovation is central exploiting market opportunities, yet doing so complex and fraught with challenges. This study explores some of this complexity by theoretically detailing empirically examining the critical role that synchronization plays in process leveraging create innovation. Specifically, we integrate resource orchestration behavioral theory firm investigate joint effect strategies on under different performance conditions. Using policy capturing methodology resulting 3600 observations from 120 managers, find empirical evidence can enhance outcomes all strategies. Yet, positive synergistic occurs high performing firms use advantage opportunity low entrepreneurial strategy. Our results offer important contributions literatures. First, our offers a contextually rich examination innovation, suggesting it not only resources, but also managerial actions firm's relative drive outcomes. adds knowledge relationship between investigating impact synchronization—a key contingency understanding effects Second, examine boundary conditions synchronization's influence integrating logic context performance. Mixed exists valuable capabilities, studies showing increased gains others finding neutral relationship. begins disentangle these findings together when strategy aligns aspirations, answering calls for development more nuanced pursuit